“Tricia,” a film about a real Chicago mother of six kids with chronic conditions and the invisible mental load that comes with managing their care. The script spotlights her story dealing with the daily weight of screenings, prescriptions, and checkups. By anchoring the tension in real person struggles, the spot humanizes the brand’s expanded role in care to prove that CVS Health doesn’t just show up for medical emergencies. It shows up for everything in between.
Agency: Edelman Chicago
Creative Directors: Michael Levy - Bernardo Gómez - Zach Bonnan
Senior Art Director: Morgan Durham
Senior Copywriter: Javiera Wuth
