We teamed up the American Optometric Association and the pro baseball player Kike Hernández to remind people that the most advanced technology they’ll ever own isn’t in their hands, it’s in their eyes. After struggling at the plate, Kike discovered he had astigmatism and that a comprehensive eye exam was the real game changer on his performance. We took his story to become the heart of our campaign, the living proof that when you upgrade your vision, you upgrade your game.
Earned Highlights
Social Media Reactions
