92% of Gen Z and 89% of millennials in the U.S. hadn’t seen an eye doctor in the past year.
To help the American Optometric Association reach a generation that skips routine eye exams, we did the first tech launch of the human eye.
American Optometric Association - The Impossible Camera
You may also like
McDonald's Colombia - Web Serie "Momentos en Mc"
2018
New Worlds Reading x Scholastics - Next Chapter Kids
2025
Humanly - EMMY® Winner
2023
LATINSPOTS - Haters Gonna Create
2018
Young Lions Chile - Bronze
2018
Erica Wheeler x HOLOGIC
2026
Preunic - Brand Refresh
2019
LATAM • What Makes You Fly
2020
McDonald's Colombia - Mushroom Dijon Signature Launch
2017
CVS Health - Tricia
2025