92% of Gen Z and 89% of millennials in the U.S. hadn’t seen an eye doctor in the past year.
To help the American Optometric Association reach a generation that skips routine eye exams, we did the first tech launch of the human eye.
Agency - Edelman Chicago
VP, Creative Director - Michael Levy
EVP, Executive Design Director - Thiago Elias
ACD Copywriter -Erin Ayalp
ACD Art - Matt Fetter
Senior Copywriter - Javiera Wuth
Art Director - Melina Lentrichia
