This was a testimonial-driven content campaign designed to spotlight the transformative power of New Worlds Reading’s free book program. We featured real kids across Florida—each with a unique reading journey shaped by access to books they got to choose themselves. The campaign aimed to build trust, drive sign-ups, and shift perceptions of what reading looks like at home by showing relatable, emotional stories told from the kids' perspective.
Edelman Team
EVP, Executive Creative Director: Izzy Debellis
Sr. Art Director: Morgan Durham
Sr. Copywriter: Javiera Wuth
VP, Executive Producer: Craig Thomas
Producer: Sean Grossman
Sr. Art Director: Morgan Durham
Sr. Copywriter: Javiera Wuth
VP, Executive Producer: Craig Thomas
Producer: Sean Grossman
